The average monthly reservation wage of youth increased by a total of KRW 341,000 from KRW 1.786 million in 2010 to KRW 2.127 million in 2014, and the average annual growth rate is 4.5%.
The average monthly reservation wage of enrolled students increased by a total of \681,000 from \1.892 million (2010) to \2.573 million (2014), and increased by an annual average of 8.0%, rising faster than the rate for employed workers (5.7%).
The preference for a 5-day workweek increased from 41.4% in 2010 to 60.8% in 2014, rising by 19.4% within the analysis period and increasing most sharply in the past 5 years.
Males tend to prefer high-paying regular jobs such as in government, large firms, and public enterprises while females showed preference towards jobs that are compatible towards both work and family life through a 5-day workweek and easy commute.