For both males and females, regardless of the school location, students who participated in school career activities have higher academic motivation than students who did not participate.
Students who participated in career activities reported that they study ‘because the learning itself is enjoyable (self-motivation)’ more often than because they ‘worry about falling behind (other-directed motivation)’.
It was shown that the greater the student’s satisfaction with the career activities, the greater his or her level of academic motivation. This suggests the importance of enhancing the quality of activities by tailoring school career education programs to student demands.
Career activities that had the greatest effect in increasing academic motivation for male students were in the order of career class, career experience, and career counseling, while for female students, they were in the order of career experience, career class, and career counseling.
In rural areas, other-directed motivation was higher in students who participated in career class and career counseling than in students who did not participate.