This study aims to derive the factors that compose creativity which is required of college graduates by companies, and to develop a model to measure such creativity. The derived components were reviewed and validated by experts from both academia and field in order to select the factors and indicators to be used for developing a measurement model. Survey was conducted on 290 college graduates who had less than 1 year experience in companies. As a result, 2 factors (creative psychological resource, creative thinking and performance) were derived and 13 questions were developed for the model aimed at measuring creativity. The measurement model developed in this study is meaningful as it is composed of factors which were agreed upon by the field and validated by actual experiences of new recruits, and is therefore highly likely to be used in the field.